god save the cream

“God Save The Cream clashes against the other standard icecreams in the freezer aisle. Based around the style of punk bands like The Sex Pistols and the Clash, this icecream is unapologetic in it’s anarchistic rebellion.”

When studying icecream brands in the freezer aisle, I found most of the brands there were two outstanding styles: refined or bright and colourful. I wanted to create something that stood apart, and didn’t feel as “corporate” as the competitors. Bringing in punk elements like the spike shape for the cone, the anarchy A symbol for part of the logo and using puns around band names, God Save the Cream became a fun project that made me appreciate punk graphic design all over again.

Software: Illustrator, Photoshop & Blender